SEO allows your site to rank higher and appear with related and relevant content in search engines. We start the process with our client Creative Guide so we can learn and discuss your business’s target audience, competition, and budget. We’ll evaluate competitor rankings and keywords and review the current set up and navigation of your site. From there we’ll implement the initial optimization based on relevant content of your site and specific keywords that are determined by you and our research. SEO is important for every page of your website. We’ll determine which pages should be your top landing pages for specific content.
We will provide regular updates of results generated after the initial optimization implementation. This will keep you informed of the traffic your site has and how these visitors are finding your website.
Is it really necessary to SEO (Search Engine Optimize) my website?
The short answer is YES! It is important for your target market to find you using popular search engines. If your website isn’t properly SEO’d, you will not appear on the first few pages of search results. This is important because most people don’t click beyond the second results page before giving up and moving on.
What pages should have SEO?
All of them. The homepage is usually the preferred top landing page and should receive the most entrance numbers. However, by reviewing the home page (and the entire site’s) bounce rate will determine whether viewers are being directed to the information they are looking for.
What is Bounce Rate?
The bounce rate is the percentage of a single-page visit and exit, without navigating further into the site. This determines the visit quality and loyalty. A high bounce rate often reflects the irrelevance of the page content as a landing page.
Visitors vs. new/unique visitors?
Every entrance to the site is considered a visit no matter which page they enter or land on. That same visitor could be considered another visitor if they keep the page open and idle, then return to it after 30 minutes (this also counts as a bounce). But each visitor is considered a unique visitor the first time they enter the site.
Meta tags, meta description, and meta keywords?
These are different tags within the website code that allows spiders to crawl for content in your site. The use of these tags make it possible to implement additional content and keywords to your site that doesn’t need to be visible to viewers but it helps direct them to relevant content on your site.