Utah Web Design and Utah Graphic Design Services

Visual Branding

Differentiate your look to dominate your market.

Brand Creation

We can help you develop your visual edge.

Branding, in a nutshell, is the entire customer experience. It’s how your product/service looks, it’s the experience a consumer has on your website, their interactions with you on social media, the experience they have speaking with you on the phone, and even the way your office smells. With this broad list of all that is involved in branding your company what is it that Flitch does?

We specialize in visual branding. We love design! It is our passion. We create the cornerstone of your brand, your logo. We create designs and graphics to tell your story to the consumer. We guide the experience the consumer has on your website with thoughtful, appropriate web design.

Why is branding important? Author and branding expert Scott Goodson puts it this way. “Brands are psychology and science brought together as a promise mark as opposed to a trademark.

Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable... Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.”

Why do we brand? One word, differentiation. This differentiation leads to long term-profitability.

Logo Design and Development

We don’t simply design logos. We create a visual representation of your entire brand.

keystone

A great logo is the keystone of any successful brand. Think about it this way. Your logo is likely the first and potentially only thing people may know about your company. It’s on your business card, advertising materials, product packaging and website. It’s vitally important for your logo to communicate your business identity.

A great logo is distinctive, practical, appropriate, graphic and simple in form. it conveys the intended message. If you want your brand to stand the test of time, you have to make sure you invest in a great logo.

5 Principles for a great logo

Simplicity

Simplicity

Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”

Memorable

Memorable

Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.

Timeless

Timeless

An effective logo should be timeless. Will yours stand the test of time? Does it only reflect the “flavor of the month” in it’s design? Will it still be effective in 10, 25 or 50 years?

Memorable

Versatile

An effective logo works across a variety of media and applications such as print and web. For this reason, logos should be designed in vector format, to ensure that they scale to any size.

Appropriate

Appropriate

Logos must be appropriate for the intended audience. A child-like font and color scheme would be appropriate for a children’s toy logo, but not so much for a financial institution.

Brand Collateral

Brand collateral is everything that supports the brand.

Once your brand is developed and ready to be put out in front of consumers you need the actual collateral designed and produced. We can create an entire suite of products to support your brand like business cards, letterhead, any advertising materials, apparel, banners and more. We will make sure your brand stays cohesive while designing for the different mediums.

Identity Development

Your identity is how you are represented visually.

A logo is a big part of your identity. So are your business cards, websites, ads, your employee uniforms, store layout design, package design and all other visual items. The graphics, colors and fonts on all of those things will determine the way people identify your company or product. Your identity needs to have brand consistency. You don’t want to send mixed signals. We help you create the master plan.

Identity Development and Brand Consistency