Branding, in a nutshell, is the entire customer experience. It’s how your product/service looks, it’s the experience a consumer has on your website, their interactions with you on social media, the experience they have speaking with you on the phone, and even the way your office smells. With this broad list of all that is involved in branding your company what is it that Flitch does?
We specialize in visual branding. We love design! It is our passion. We create the cornerstone of your brand, your logo. We create designs and graphics to tell your story to the consumer. We guide the experience the consumer has on your website with thoughtful, appropriate web design.
Why is branding important? Author and branding expert Scott Goodson puts it this way. “Brands are psychology and science brought together as a promise mark as opposed to a trademark.
Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable... Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.”
Why do we brand? One word, differentiation. This differentiation leads to long term-profitability.