When CargoGlide founder David McInturf came to us his business was just off the ground. He needed a visual identity for his new brand.
CargogGlide retractable beds are tough, durable and versatile. We built a logo to reflect those things using bold colors and simple geometric shapes in the custom font. The mark resembles a “CG” and also looks like a Cargoglide extending out of the bed of a pickup truck.
All other designs are a natural extension of the logo. One of the things we wanted to emphasize in the design is movement. They are the only one in their industry with 100% extension models. We used arrows and triangular shapes to represent this movement.
CargoGlide continues to work with us to improve their brand and create new graphics for their innovative products. This year they are projected to be the market leader in their field.